Students were tasked to create an original wordmark and magazine branding.
Big Idea
Flip is a female performance that defies, bends, and splits the definition of an artistic sport.
Defining Words
feminine, boundless, stretching, flowing, bending, vigorous.
Sketches and Type Explorations
Final Typeface Explorations
After experimenting with various typefaces, I felt Quiche Sans BoldĀ fit my concept best. I then moved into more focused explorations.
Final Wordmark

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