Students were tasked to create an original wordmark and magazine branding.
![](https://cdn.myportfolio.com/dc76664f-02be-43b7-8d69-cc6de6f7cc0a/f4cc47d2-be51-4ae9-962c-9b9d5ad05750_rw_3840.gif?h=0032122994d7324c34fe35363ff0dbc3)
Big Idea
Flip is a female performance that defies, bends, and splits the definition of an artistic sport.
Defining Words
feminine, boundless, stretching, flowing, bending, vigorous.
Sketches and Type Explorations
![](https://cdn.myportfolio.com/dc76664f-02be-43b7-8d69-cc6de6f7cc0a/36dc2bbe-a3c2-43dd-a7ba-e39831dbd98a_rw_3840.jpg?h=7a8593ca28e1ba863dfb57d35f384d9c)
Final Typeface Explorations
After experimenting with various typefaces, I felt Quiche Sans BoldĀ fit my concept best. I then moved into more focused explorations.
![](https://cdn.myportfolio.com/dc76664f-02be-43b7-8d69-cc6de6f7cc0a/88da4d30-4f44-470a-a895-c9ab5b6781c4_rw_3840.jpg?h=6fb2b7f254f97a2fb64a48d25ffb6432)
![](https://cdn.myportfolio.com/dc76664f-02be-43b7-8d69-cc6de6f7cc0a/39007c80-4240-4390-b88c-e53250f412f6_rw_3840.gif?h=b89bbf7e934e458043a0ca29b7a1c1f1)
Final Wordmark
![](https://cdn.myportfolio.com/dc76664f-02be-43b7-8d69-cc6de6f7cc0a/45e0ec71-291a-4f23-8432-74b8d324c711_rw_3840.jpg?h=37878b7285744ade47bb717a06ff4790)